I illuminate less

Are you all familiar with the Italian campaign M’illumino di meno – I illuminate less?

For all those who don’t know, every year since 2005 the well-known RAI Radio 2 program called Caterpillar has asked its listeners to turn off all non-essential lighting at 6 pm on a February evening. This year, it will be held on the 23rd, and the program will be dedicated to the delights of walking and going on foot.

The invitation is therefore to turn off something significant after reaching it on foot, with a trek or procession to the pre-chosen place. The reason, meaning and spirit of the action lie in the fact that the Earth is under our feet and if we wish to save it we need to change our pace.

The world has transformed since the first edition of M’illumino di Meno. Energy efficiency has become a significant economic theme. Even the incandescent bulbs that Caterpillar encouraged us to exchange with energy-saving solutions simply no longer exist. It’s obvious that M’Illumino di Meno has also become the celebration of sustainable lifestyles that allow us to live well without wasting the planet.

So what will happen at 5:00 pm on the 23rd of February?

We’ll all meet at Madonna a Brolio, between the entrance to the Brolio Cellars and our Agribar Eroica Caffè, and we’ll climb up to the Castle along one of the roads that is a symbol of the Eroica (the race using vintage bicycles in which Brolio is one of the key passages). Once at Brolio Castle, we’ll turn off all the lights which illuminate its external walls!

Then we’ll descend – safe and sound – back to the Agribar, where we’ll celebrate with music and a considerable number of toasts.

Will you come join us?

We’re looking forward to seeing you there.